Thursday, February 14, 2013

RANT - I Want My MTV, by Rob Tannenbaum

Billed as "The Uncensored Story of the Music Video Revolution" this was little more than a few hundred pages of quotes from musicians, producers, and directors who participated in the creation of the videos we all used to love, or hate, back when the M in MTV stood for Music.

Those quotes rank from the genuinely insightful: "Tom Preston: We were like an Internet start-up. We were lean and mean and didn't know what the hell we were doing. At the beginning, we were working out of a couple of rooms at the Sheraton Hotel in midtown New York. My first office was a soda storeroom. People thought I was delivering soda to the building" ....

Through the self-serving "There were no rules. We had a policy not just to break the rules, but to blow up the ****ing rules" ....

To the downright banal "Nancy Wilson, Heart: Everybody wanted their MTV so bad. I remember craving it like crazy".

But after a while, I got sick of reading stuff like "Man, there was so much coke. We were out of our heads for the whole shoot".

Yes, it was a revolution. But surely it could have been made to sound a little more intelligent.

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