Thursday, December 29, 2011

RAVE - Makers, Cory Doctorow

I was so impressed by this book that I'm now pressing on certain friends to quickly read it so I can discuss some of its ideas over significant amounts of alcohol.

Set in the near future, it covers the meltdown of companies like Kodak and Duracell, faced with a dramatically reduced market but tons of resources, re-forming as Kodacell with the aim of driving hundreds of small teams to rapidly develop ideas into products into markets into money - a crash and burn mentality that dumps Silicon Valley in its wake and relocates to vacated strip malls in Florida and other dead property locales.

The tech ideas are astounding - perhaps a little too astounding in some cases, particularly for the very near future - and it's these ideas I'm anxious to debate asap.

The story is part sci-fi, part tech blog, part love story - and I read the whole thing in a couple of sessions on the patio in Jamaica. A perfect setting to enjoy an outstanding book.

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